We are always branding

first_imgThe term, brand, is likely from a Norse word for “burn”.  Like the cowboys who burn their brands on cattle, marketers try to burn an image (a distinguishing, attention getting, memorable, and complimentary image) in our minds.Every day, we brand ourselves.  Some of us are better at it than others.  Some of us are more aware than others that it is taking place.  For good or for bad, it is true.  It is not by accident that some institutions are better at developing and nurturing their brands. No doubt, you have heard about great branding and advertising campaigns such as those by Nike and Apple.  Not everyone does it that well.More directly to the point, some credit unions are excellent at branding, while others need help. Most likely, there are branding issues that – at times – keep you up at night. Every brand wants to connect to its customers in a perceptible, emotional way that will result in a lifelong bond. This does not happen overnight.  From brand inception, to building a brand, to improving a brand… you must actively make decisions that move the brand forward. continue reading » 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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SBC Strengthens Sales Team with Neil Judson

first_img Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Christopher Metcalf, Leon House: Social barriers must be broken on gambling treatment June 25, 2020 Share Related Articles SBC announces digital future for Europe, America, CIS & Africa July 30, 2020 StumbleUponcenter_img Neil JudsonNews, events and media services company SBC has strengthened its sales team with the appointment of popular betting industry salesman Neil Judson, who will be taking on the role of Senior Sales Manager.Judson has 10 years experience in b2b gambling publishing after sales roles at Betting Business magazine, International Casino Review and Intergamingi, as well as experience at Scientific Games.Judson, who will be reporting into SBC Founder Rasmus Sojmark, is tasked with bolstering sales for SBC’s successful events, such as Betting on Football, Betting on Sports and SBC Awards. He will also be the main sales account manager on SBC’s esports business website EsportsInsider.com.SBC Managing Director Andrew McCarron commented: “Having worked together with Neil for many years on Betting Business, I’m pleased to welcome him to the team at SBC to help drive our event sales. Neil is well liked in the industry so I’m sure he’ll be a massive asset in growing SBC even further.”Judson added: “I’m looking forward to getting my teeth into the SBC portfolio and selling packages around the impressive events that have been developed for the sports betting industry. Betting on Football and Betting on Sports have been impressive additions to the show calendar in recent years and I’m excited to now be a part of them.”Judson is the latest addition to a fast growing team at SBC, which has also seen the addition of industry journalist Scott Longley as Media Director, Ercin Tufekci as Head of Design, marketing expert Dennis Algreen as Head of Marketing and events specialist Lizzie Blake as Event Director, all in full time roles.SBC Founder Rasmus Sojmark commented: “2016 was a year of incredible growth for SBC through our events, consultancy services and news website, which is why we’ve been adding such high quality personnel to the team. With the growth of the Betting on Football conference 3-5 May, and Betting on Sports 13-15 September, we will be looking to add more talent to the team in 2017.” Submit Share MEET NEIL JUDSON & TEAM SBC @ ICE, STAND SD2-C&D:To arrange a meeting with Neil Judson in his new SBC role at ICE Totally Gaming, please email him at [email protected] Or visit Team SBC at stand SD2-C&D.You can also meet Neil and rest of Team SBC at the H2O Sports Data Seminar 5 February at One Whitehall Place: http://sbcevents.co.uk/sports-data-seminar/Or have a drink with him at the London Baby party 7 February at Cafe de Paris – Register here: http://sbcevents.co.uk/london-baby-2017/last_img read more

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