We are always branding

first_imgThe term, brand, is likely from a Norse word for “burn”.  Like the cowboys who burn their brands on cattle, marketers try to burn an image (a distinguishing, attention getting, memorable, and complimentary image) in our minds.Every day, we brand ourselves.  Some of us are better at it than others.  Some of us are more aware than others that it is taking place.  For good or for bad, it is true.  It is not by accident that some institutions are better at developing and nurturing their brands. No doubt, you have heard about great branding and advertising campaigns such as those by Nike and Apple.  Not everyone does it that well.More directly to the point, some credit unions are excellent at branding, while others need help. Most likely, there are branding issues that – at times – keep you up at night. Every brand wants to connect to its customers in a perceptible, emotional way that will result in a lifelong bond. This does not happen overnight.  From brand inception, to building a brand, to improving a brand… you must actively make decisions that move the brand forward. continue reading » 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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INDEPENDENT EXPERTS WILL EXAMINE DEFECTIVE HOUSING BLOCKS ACROSS DONEGAL

first_imgAn independent panel of experts will examine defective housing blocks across Donegal.A panel is to be set up to examine defective blocks used to build houses. FILE PIC.The blocks have led to huge cracks in houses across the county leading to many homeowners being forced to renovate their homes.Having attended a meeting with the MICA Action Group in Inishowen yesterday evening, Monday 13 July, Fine Gael Minister of State Joe McHugh said he is very happy to inform the MICA Action Group, and those affected by defective blocks, that the Minister for Housing, Planning and Construction, Paudie Coffey TD, will be establishing an independent panel of experts in order to address the defective blocks issue in Donegal. “I have worked closely with Minister Coffey and his officials within the Department on this issue, organising a meeting with the group and officials and following a request from the Minister, a report was drafted which included detailed research and testing provided by the MICA Action Group.“I called for this panel to be set up following a number of meetings I had with the Minister and following the report being drafted. The Minister will engage with his officials to review what the panel will look like, what the parameters will be, who will be best placed to participate on it, etc. I believe that once these discussions have taken place, we will have better sight of what the panel will look like and what its brief will be.“This is a very important and welcome step, in what has been a terribly difficult time for the families of those affected by these defective blocks. While there is still some way to go, the Government has acknowledged that there is a problem and that the first priority is the safety of those living in houses.“I also want to acknowledge Donegal County Council for confirming last week that these blocks are also present in a number of their housing stock. Instead of trying to avoid the problem, the only avenue available is to admit that there is a problem and then work together in finding a solution as swiftly and as wholly as possible.” INDEPENDENT EXPERTS WILL EXAMINE DEFECTIVE HOUSING BLOCKS ACROSS DONEGAL was last modified: July 14th, 2015 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:blocksBuildingdonegalhousesMICAMinister Joe McHughlast_img read more

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