Create a positive borrowing experience for your members

first_img 49SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Harmonie Taddeo Harmonie Taddeo is the Vice President of Marketing & Communications for Northwest Federal, a 3.2 billion federal credit union located in Herndon, VA.  In her capacity as Vice President … Web: nafcu.org Details Credit unions occupy a space crowded with banks, finance companies, loan brokers, payday outfits and now, fintechs. While we generally have better loan rates and terms, that’s not always what keeps the credit union top of mind when someone needs financing. Often convenience and ease of application process matter more to our borrowers. Is the loan process easy to navigate? Does it move at a good pace? Is it convenient? Can a member apply on a mobile device?What are we doing to deliver a positive borrowing experience?Given all the competition, from traditional financial institutions to non-traditional online options, why should members choose your credit union for their next loan? Here are three ways to begin:Make it convenient. How easy is it to apply for a loan at your credit union? Can members apply 24/7 from their mobile devices? Do they always have to visit brick-and-mortar, or can they conduct the entire process online?Make it fast. How quickly can a member obtain the funds he or she needs? Home buyers, for example, need their funds within a finite period of time. Is your mortgage closing process seamless and efficient?Make it easy. What is required from application to funding? Are you using automation to pull in information, or is your member forced to give you the same history for each transaction – as if they are using your credit union for the first time, every time?There are many opportunities for credit unions to improve the application and borrowing experience, and opening a dialog with vendor partners and industry experts can provide valuable insight on how to do that.I’ll be engaging with some of these experts during a panel discussion at NAFCU’s Lending Conference, which takes place Nov. 6-9 in San Antonio. Over four days, this conference will explore recent regulatory and strategic developments in mortgage lending, credit card and auto lending, the economy, what millennials want, how to meet the challenges of fintech and much more.It’ll be a great week filled with content and insight on how credit unions – and credit union members – can excel in today’s diverse lending space. I’m excited about this new conference, and hope I get to see you there.last_img read more

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Smarkets expands Strive remit supporting SBK launch

first_img Smarkets gains green light to enter Swedish market July 28, 2020 Share Share Related Articles Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 Submit Bakhshi and Shaddick launch ‘Art of the Possible’ podcast tracking US 2020 developments August 10, 2020 StumbleUpon Dan Levy – SmarketsSeeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship.Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product.Expanding Strive’s scope, Smarkets has tasked the agency with driving awareness of its new SBK sportsbook, a product which seeks to disrupt all standard engagements of traditional online wagering.The launch of SBK, sees Smarkets deliver new concepts and engagements to the betting market, such as allowing its players to directly benchmark SBK prices against competitor markets.Commenting on working with Strive, Dan Levy, Vice President, Partnerships and Communications at Smarkets, said: “Our social media output has never been better. Last year we were looking for an agency that could deliver on our desire for quality, informed, sports-betting content and we have been justified in our decision to appoint Strive.“When we were considering SBK’s social needs, Strive was the obvious choice.  Their in-depth knowledge of international sport, dedication, flexibility and appetite to constantly innovate is exactly what we look for in such a partner.” Malph Minns – StriveOperating since 2010, Strive is a specialist agency in sports marketing and brand activation, with a proven track record in developing UK nationwide campaigns for the likes of Guinness, Team Sky, British Airways and 888.Malph Minns, Managing Director of Strive Sponsorship, said: “The betting industry is highly competitive and social media plays an important role.  Therefore, to be entrusted with managing both the Smarkets exchange and SBK social presence so soon after launching our digital and content services offering is a testament to the valued expertise Strive’s business model can offer clients.”last_img read more

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