Smarkets expands Strive remit supporting SBK launch

first_img Smarkets gains green light to enter Swedish market July 28, 2020 Share Share Related Articles Bookies Corner: Trump Presidency sinks as US 2020 enters its 100 day countdown July 29, 2020 Submit Bakhshi and Shaddick launch ‘Art of the Possible’ podcast tracking US 2020 developments August 10, 2020 StumbleUpon Dan Levy – SmarketsSeeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship.Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product.Expanding Strive’s scope, Smarkets has tasked the agency with driving awareness of its new SBK sportsbook, a product which seeks to disrupt all standard engagements of traditional online wagering.The launch of SBK, sees Smarkets deliver new concepts and engagements to the betting market, such as allowing its players to directly benchmark SBK prices against competitor markets.Commenting on working with Strive, Dan Levy, Vice President, Partnerships and Communications at Smarkets, said: “Our social media output has never been better. Last year we were looking for an agency that could deliver on our desire for quality, informed, sports-betting content and we have been justified in our decision to appoint Strive.“When we were considering SBK’s social needs, Strive was the obvious choice.  Their in-depth knowledge of international sport, dedication, flexibility and appetite to constantly innovate is exactly what we look for in such a partner.” Malph Minns – StriveOperating since 2010, Strive is a specialist agency in sports marketing and brand activation, with a proven track record in developing UK nationwide campaigns for the likes of Guinness, Team Sky, British Airways and 888.Malph Minns, Managing Director of Strive Sponsorship, said: “The betting industry is highly competitive and social media plays an important role.  Therefore, to be entrusted with managing both the Smarkets exchange and SBK social presence so soon after launching our digital and content services offering is a testament to the valued expertise Strive’s business model can offer clients.”last_img read more

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Flyers play final two games before Christmas break this weekend

first_imgFORT ST. JOHN, B.C. – The Fort St. John Flyers are back in action for a pair of games this weekend.The team is coming off a 7-1 victory over the Manning Comets on home ice to improve their record to 7-3. The Flyers got contributions from 10 different players and scored six straight goals to coast to the win. Goaltender Travis McLean had his shutout bid halted with just over six minutes to go.“It’s amazing what happens when you have a team of players that want to compete at a high level,” said head coach Andrew Leriger. “This is the final string of games versus the teams that aren’t in our division, after this we play Dawson and Grande Prairie for the remainder of the regular season.”- Advertisement -Tonight the team is heading to Manning for a rematch, before returning home to clash with the High Prairie Regals on Saturday evening. Both games get underway at 8:30 p.m.last_img read more

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