Consumers hungry for EMV information

first_img 17SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr So much of a successful EMV chip card rollout strategy depends on cardmember education. Although the physical changes credit cards are going through are subtle, the transaction experience is unique depending on the merchant.Consumers are primed for the information, particularly because awareness does not always equal satisfaction. According to a recent survey, one in five consumers say transaction time is their top concern when using an EMV-enabled credit or debit card. This underscores the importance of helping cardmembers understand those few extra seconds to insert rather than swipe are predicted to have a tremendous impact on fraud prevention.Aside from sharing the “why” of EMV migration with your cardmembers, it’s important to send a heads-up on how to use the card, especially with what has become a varied user experience. Here are a few pointers to consider sharing as your financial institution issues EMV chip cards: continue reading »last_img